TUMI Digital Flagship

Improved brand perception and shopability through a reimagining of the online user experience. Products are beautifully showcased and more prominent in their presentation. It’s now easier than ever for both existing and prospective customers to find what they’re looking for and to discover new products and offerings.

Elegant and Refined

From the guided navigation to customization options, filtering and photographic style, every asset and component was purposefully designed to be simple yet elegant. An elite styling with a high contrast, monochromatic color scheme that accentuates the confidence and aspiration that is synonymous with the TUMI brand.

Let’s Keep Going

SEE MORE OF MY WORK