
If 15+ years in advertising and design have taught me anything, it’s surround yourself with talented people, do work you’re passionate about, and don’t be a jerk. Simple as that.
As a design professional with over 15 years of experience, I specialize in product design, UX design, and systems thinking. Currently serving as Lead Product Designer at Rivian, I focus on creating innovative and user-friendly digital experiences, leveraging a collaborative approach to deliver impactful solutions. My expertise lies in designing intuitive interfaces that align with user needs and business goals.
My career has been defined by a passion for simplicity, storytelling, and fostering team collaboration. I have worked across diverse industries, contributing to notable brands such as Ford, Chick-fil-A, Ferrari, Carmax, The Home Depot, TUMI, Georgia Pacific, Hunter Fan, Verizon, and Alaska Airlines. At Rivian, I remain committed to crafting seamless design systems and experiences that push boundaries while aligning with organizational vision and user expectations.
I’m currently based in Atlanta. If you haven't already, go check out my work and my photography portfolio at www.launchpadphoto.com.
+1 407.913.5806
buccianti@gmail.com
If 15+ years in advertising and design have taught me anything, it’s surround yourself with talented people, do work you’re passionate about, and don’t be a jerk. Simple as that.
As a design professional with over 15 years of experience, I specialize in product design, UX design, and systems thinking. Currently serving as Lead Product Designer at Rivian, I focus on creating innovative and user-friendly digital experiences, leveraging a collaborative approach to deliver impactful solutions. My expertise lies in designing intuitive interfaces that align with user needs and business goals.
My career has been defined by a passion for simplicity, storytelling, and fostering team collaboration. I have worked across diverse industries, contributing to notable brands such as Ford, Chick-fil-A, Ferrari, Carmax, The Home Depot, TUMI, Georgia Pacific, Hunter Fan, Verizon, and Alaska Airlines. At Rivian, I remain committed to crafting seamless design systems and experiences that push boundaries while aligning with organizational vision and user expectations.
I’m currently based in Atlanta. If you haven't already, go check out my work and my photography portfolio at www.launchpadphoto.com.
+1 407.913.5806
buccianti@gmail.com
Work Experience
Work Experience
—
Rivian
Jan 2026 – Present
Design Lead
Designed the future of how customers configure and order Rivian vehicles and accessories, creating intuitive, high-quality digital experiences across the purchase journey. Received praise from major media outlets, including Top Gear & CNBC.
Key member of the R2 vehicle launch team, bringing Rivian's next-generation vehicle to market as orders exceeded expectations, contributing to increased full-year 2026 delivery guidance and expectations that R2 will drive the majority of volume.
Led UI/UX design, including visual storytelling through multiple entry points and vehicle configurator for a specialized interior drop, streamlining the conversion funnel, that led to 100% sell out of inventory in under two months.
Collaborated with product owners, designers, engineers, photographers, and cross-functional partners to translate complex requirements into simple, engaging experiences.
Iterated on digital experiences to improve usability, clarity, and customer experience while maintaining Rivian's innovative and distinctive design language.
Presented design concepts and solutions regularly to partners, stakeholders, and senior leaders, building alignment and trust throughout the design process.
—
Cognizant
Jul 2023 – Aug 2025
Design Lead
Led the design overhaul of the Alaska Airlines mobile app and website, establishing creative direction and introducing features and improvements focused on customer engagement and satisfaction.
Partnered with product managers, developers, and stakeholders to align design strategy with product and business goals.
Built a strong client partnership that resulted in an extension of the engagement, reflecting high client satisfaction and confidence in the team's design leadership and work.
—
Publicis Sapient
Mar 2021 – Apr 2023
Design Lead
Led design across Ford, Verizon, and TUMI accounts, shaping experiences from high-level product direction through detailed UI and interaction design.
End to end redesign of TUMI website, yielding a 17% increase in online sales, increased units per transaction, reduced mobile drop-off, and over 5% growth in new digital customers.
Defined creative direction and maintained a cohesive product vision across complex digital experiences.
Mentored junior designers and provided ongoing creative direction, feedback, and support.
—
Sagepath Reply
Feb 2019 – Feb 2021
Senior Art Director
Led Hunter Fan's digital transformation across branding, website, social, new technology and lighting offerings that resulted in 47% increase in site sales, 17% increase in site-wide conversion rate, and 33% of online sales attributed to paid media.
Led UX, UI, photography, and video for Georgia-Pacific's mobile scaling application, helping truck drivers manage and track lumber from forest to mill while streamlining the supply chain.
Successful implementation of the Georgia-Pacific application led to expansion into an additional digital product, increasing client spend by 50%.
Created digital experiences and campaigns for Cracker Barrel, Krispy Kreme, Fireball, and NAPA Auto Parts.
—
Brightwave an Ansira Company
Aug 2016 – Feb 2019
Served as creative lead on major pitches and new-business initiatives, helping win clients including Ferrari, SoFi, Mizuno, CarMax, Ruth's Chris Steak House, as well as critical Chick-fil-A client retention.
Helped grow the agency by more than 100% in both size and profitability through new-business and client growth.
Led design from initial concepts through final execution, directing and mentoring designers and presenting work to clients.
Established UX/UI practices and style guidelines across digital experiences.
—
Rockfish (VML)
Jun 2014 – Aug 2016
Designed responsive websites, microsites, and digital products for clients including Fidelity, Cincinnati Bell, Sunrun, and Walmart.
Designed Fidelity's financial assessment tool focused on helping users understand their financial well-being.
Collaborated across teams on new-business pitches and digital experience strategy.
—
Moxie
Jul 2012 – Jun 2014
Designed interactive experiences for Verizon Wireless across websites, landing pages, microsites, mobile, and digital campaigns; collaborated closely with UX and digital vendors.
—
Sagepath Reply
Aug 2011 – Jul 2012
Senior Designer
Created digital experiences for The Home Depot, NAPA Auto Parts, Coca-Cola, RaceTrac, and Intel across mobile sites, websites, email, landing pages, and print.
—
MLB (Advertising, not baseball)
Feb 2011 – Aug 2011
Art Director
Conceptualized integrated campaigns across print, online, collateral, outdoor, packaging, and TV.
—
SIX Degrees Marketing & Evolve Design Group
Nov 2009 – Feb 2011
Freelance Art Director
Provided creative execution across digital, print, signage, and retail graphics, including M&M World.
—
Javelin
Nov 2007 – Nov 2009
Art Director
Developed creative programs and advertising for Toyota Ireland, An Post, GE Money, Waterford Crystal, and Phantom FM across print and web.
—
Rivian
Jan 2026 – Present
Design Lead
Designed the future of how customers configure and order Rivian vehicles and accessories, creating intuitive, high-quality digital experiences across the purchase journey. Received praise from major media outlets, including Top Gear & CNBC.
Key member of the R2 vehicle launch team, bringing Rivian's next-generation vehicle to market as orders exceeded expectations, contributing to increased full-year 2026 delivery guidance and expectations that R2 will drive the majority of volume.
Led UI/UX design, including visual storytelling through multiple entry points and vehicle configurator for a specialized interior drop, streamlining the conversion funnel, that led to 100% sell out of inventory in under two months.
Collaborated with product owners, designers, engineers, photographers, and cross-functional partners to translate complex requirements into simple, engaging experiences.
Iterated on digital experiences to improve usability, clarity, and customer experience while maintaining Rivian's innovative and distinctive design language.
Presented design concepts and solutions regularly to partners, stakeholders, and senior leaders, building alignment and trust throughout the design process.
—
Cognizant
Jul 2023 – Aug 2025
Design Lead
Led the design overhaul of the Alaska Airlines mobile app and website, establishing creative direction and introducing features and improvements focused on customer engagement and satisfaction.
Partnered with product managers, developers, and stakeholders to align design strategy with product and business goals.
Built a strong client partnership that resulted in an extension of the engagement, reflecting high client satisfaction and confidence in the team's design leadership and work.
—
Publicis Sapient
Mar 2021 – Apr 2023
Design Lead
Led design across Ford, Verizon, and TUMI accounts, shaping experiences from high-level product direction through detailed UI and interaction design.
End to end redesign of TUMI website, yielding a 17% increase in online sales, increased units per transaction, reduced mobile drop-off, and over 5% growth in new digital customers.
Defined creative direction and maintained a cohesive product vision across complex digital experiences.
Mentored junior designers and provided ongoing creative direction, feedback, and support.
—
Sagepath Reply
Feb 2019 – Feb 2021
Senior Art Director
Led Hunter Fan's digital transformation across branding, website, social, new technology and lighting offerings that resulted in 47% increase in site sales, 17% increase in site-wide conversion rate, and 33% of online sales attributed to paid media.
Led UX, UI, photography, and video for Georgia-Pacific's mobile scaling application, helping truck drivers manage and track lumber from forest to mill while streamlining the supply chain.
Successful implementation of the Georgia-Pacific application led to expansion into an additional digital product, increasing client spend by 50%.
Created digital experiences and campaigns for Cracker Barrel, Krispy Kreme, Fireball, and NAPA Auto Parts.
—
Brightwave an Ansira Company
Aug 2016 – Feb 2019
Served as creative lead on major pitches and new-business initiatives, helping win clients including Ferrari, SoFi, Mizuno, CarMax, Ruth's Chris Steak House, as well as critical Chick-fil-A client retention.
Helped grow the agency by more than 100% in both size and profitability through new-business and client growth.
Led design from initial concepts through final execution, directing and mentoring designers and presenting work to clients.
Established UX/UI practices and style guidelines across digital experiences.
—
Rockfish (VML)
Jun 2014 – Aug 2016
Designed responsive websites, microsites, and digital products for clients including Fidelity, Cincinnati Bell, Sunrun, and Walmart.
Designed Fidelity's financial assessment tool focused on helping users understand their financial well-being.
Collaborated across teams on new-business pitches and digital experience strategy.
—
Moxie
Jul 2012 – Jun 2014
Designed interactive experiences for Verizon Wireless across websites, landing pages, microsites, mobile, and digital campaigns; collaborated closely with UX and digital vendors.
—
Sagepath Reply
Aug 2011 – Jul 2012
Senior Designer
Created digital experiences for The Home Depot, NAPA Auto Parts, Coca-Cola, RaceTrac, and Intel across mobile sites, websites, email, landing pages, and print.
—
MLB (Advertising, not baseball)
Feb 2011 – Aug 2011
Art Director
Conceptualized integrated campaigns across print, online, collateral, outdoor, packaging, and TV.
—
SIX Degrees Marketing & Evolve Design Group
Nov 2009 – Feb 2011
Freelance Art Director
Provided creative execution across digital, print, signage, and retail graphics, including M&M World.
—
Javelin
Nov 2007 – Nov 2009
Art Director
Developed creative programs and advertising for Toyota Ireland, An Post, GE Money, Waterford Crystal, and Phantom FM across print and web.


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See More of My Work
Let’s Keep Going
See More of My Work