If 15+ years in advertising and design have taught me anything, it’s surround yourself with talented people, do work you’re passionate about, and don’t be a jerk. Simple as that.


I’ve led design projects for a wide range of national brands and worked on the full gamut of creative challenges, from integrated campaigns and branding to digital experiences and innovative interfaces. My experience includes key roles in new business pitches and ongoing client retention, helping secure and grow long-term partnerships.


I take a hands-on approach, working closely with designers, UX, and developers to bring impactful ideas to life. My background spans product design across mobile apps, websites, and digital platforms, as well as email campaigns, digital signage, and conceptual work. I’m a strong believer in simplicity, storytelling, and collaboration, and I thrive in team environments where we problem-solve together, iterate quickly, and push for the best version of the work. 


Over the years, I’ve been fortunate to contribute impactful work for brands like Verizon, Ferrari, Chick-fil-A, CarMax, The Home Depot, Georgia Pacific, Ford, Hunter Fan, and TUMI. I’m also an experienced photographer and retoucher, which helps me bring an artful, detail-oriented eye to everything I do, whether I’m directing a shoot or building out a design system. 


I’m currently based in Atlanta. If you haven't already, go check out my work and my photography portfolio at www.launchpadphoto.com.


+1 407.913.5806
buccianti@gmail.com

If 15+ years in advertising and design have taught me anything, it’s surround yourself with talented people, do work you’re passionate about, and don’t be a jerk. Simple as that.


I’ve led design projects for a wide range of national brands and worked on the full gamut of creative challenges, from integrated campaigns and branding to digital experiences and innovative interfaces. My experience includes key roles in new business pitches and ongoing client retention, helping secure and grow long-term partnerships.


I take a hands-on approach, working closely with designers, UX, and developers to bring impactful ideas to life. My background spans product design across mobile apps, websites, and digital platforms, as well as email campaigns, digital signage, and conceptual work. I’m a strong believer in simplicity, storytelling, and collaboration, and I thrive in team environments where we problem-solve together, iterate quickly, and push for the best version of the work. 


Over the years, I’ve been fortunate to contribute impactful work for brands like Verizon, Ferrari, Chick-fil-A, CarMax, The Home Depot, Georgia Pacific, Ford, Hunter Fan, and TUMI. I’m also an experienced photographer and retoucher, which helps me bring an artful, detail-oriented eye to everything I do, whether I’m directing a shoot or building out a design system. 


I’m currently based in Atlanta. If you haven't already, go check out my work and my photography portfolio at www.launchpadphoto.com.


+1 407.913.5806
buccianti@gmail.com

Work Experience

Work Experience

Cognizant

Jul 2023 – Present

Design Lead​


Led design for the Alaska Airlines mobile app, creating polished, user-friendly interfaces. Partnered directly with client stakeholders to align product vision with user needs. Contributed to new business efforts through concept development and pitching creative solutions as part of a cross-functional teams. 



Publicis Sapient

Mar 2021 – Apr 2023

Design Lead​


Design lead on Ford, Verizon and TUMI accounts. Defined creative direction, concentrating on the big picture and product as a whole all the way down to the tiny details that make the experience delightful. Mentored and led junior designers, providing guidance, creative direction and motivation.​​



Sagepath Reply

Feb 2019 – Feb 2021

Senior Art Director​


Led succesful digital transformation effort of Hunter Fan with new branding, website, and social, introduced new technology and lighting offerings. Spearheaded design, UX, photography and video for Georgia Pacific mobile scaling app, helping truck drivers more efficiently manage and keep record of lumber from the forest to the mill while streamlining the supply chain — successful implementation led to project expansion into tract surveying application. Created microsite for Cracker Barrel honoring women in country music. Support for Krispy Kreme social, Fireball, and NAPA Auto Parts. Creative lead on several business development initiatives. ​​



Brightwave an Ansira Company

Aug 2016 – Feb 2019


Senior Art Director​Creative lead on numerous successful pitches, acquiring notable brands such as Ferrari, Ruth’s Chris Steak House, SoFi, Kabbage, Mizuno, Edible Arrangements, Carmax, Charbroil, RentPath, Synovus, and retaining Chick-fil-A. A key player in more than doubling agency size and profit. Hands-on lead designer on all initial design concepts as well as directing and mentoring designers, reviewing and approving creative work, leading internal reviews and client facing presentations, hiring, and performance reviews. Developed strong UX & UI and style guides.



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Rockfish (VML)

Jun 2014 – Aug 2016


Art Director​Worked with multiple teams on succesful client pitches, developed new and refreshed responsive websites and microsites such as the Fidelity financial assessment tool which assesses a person’s financial well-being, Cincinnati Bell website redesign, Sunrun website, and internal Walmart user application and style guide.



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Moxie

Jul 2012 – Jun 2014


Senior Designer​Conceptualized and designed interactive experiences for Verizon Wireless. From digital banner campaigns to websites, landing pages, microsites, and mobile. Interfaced with digital vendors such as Facebook, Yahoo!, and AOL. Worked closely with UX on user interface design. Served as in-house photographer for clients in addition to art directing and managing shoots with outside vendors. Team brainstorming and leading design from conception to execution. 



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Sagepath Reply

Aug 2011 – Jul 2012

Senior Designer​​



MLB (Advertising, not baseball)

Feb 2011 – Aug 2011

Art Director



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SIX Degrees Marketing & Evolve Design Group

Nov 2009 – Feb 2011

Freelance Art Director ​



Javelin
Nov 2007 – Nov 2009

Art Director​​



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Let’s Keep Going

See More of My Work

Let’s Keep Going

See More of My Work