If 15+ years in advertising and design have taught me anything, it’s surround yourself with talented people, do work you’re passionate about, and don’t be a jerk. Simple as that.


As a design professional with over 15 years of experience, I specialize in product design, UX design, and systems thinking. Currently serving as Lead Product Designer at Rivian, I focus on creating innovative and user-friendly digital experiences, leveraging a collaborative approach to deliver impactful solutions. My expertise lies in designing intuitive interfaces that align with user needs and business goals.

My career has been defined by a passion for simplicity, storytelling, and fostering team collaboration. I have worked across diverse industries, contributing to notable brands such as Ford, Chick-fil-A, Ferrari, Carmax, The Home Depot, TUMI, Georgia Pacific, Hunter Fan, Verizon, and Alaska Airlines. At Rivian, I remain committed to crafting seamless design systems and experiences that push boundaries while aligning with organizational vision and user expectations.


I’m currently based in Atlanta. If you haven't already, go check out my work and my photography portfolio at www.launchpadphoto.com.


+1 407.913.5806
buccianti@gmail.com

If 15+ years in advertising and design have taught me anything, it’s surround yourself with talented people, do work you’re passionate about, and don’t be a jerk. Simple as that.


As a design professional with over 15 years of experience, I specialize in product design, UX design, and systems thinking. Currently serving as Lead Product Designer at Rivian, I focus on creating innovative and user-friendly digital experiences, leveraging a collaborative approach to deliver impactful solutions. My expertise lies in designing intuitive interfaces that align with user needs and business goals.

My career has been defined by a passion for simplicity, storytelling, and fostering team collaboration. I have worked across diverse industries, contributing to notable brands such as Ford, Chick-fil-A, Ferrari, Carmax, The Home Depot, TUMI, Georgia Pacific, Hunter Fan, Verizon, and Alaska Airlines. At Rivian, I remain committed to crafting seamless design systems and experiences that push boundaries while aligning with organizational vision and user expectations.


I’m currently based in Atlanta. If you haven't already, go check out my work and my photography portfolio at www.launchpadphoto.com.


+1 407.913.5806
buccianti@gmail.com

Work Experience

Work Experience

Rivian

Jan 2026 – Present

Design Lead​


  • Designed the future of how customers configure and order Rivian vehicles and accessories, creating intuitive, high-quality digital experiences across the purchase journey. Received praise from major media outlets, including Top Gear & CNBC.


  • Key member of the R2 vehicle launch team, bringing Rivian's next-generation vehicle to market as orders exceeded expectations, contributing to increased full-year 2026 delivery guidance and expectations that R2 will drive the majority of volume.


  • Led UI/UX design, including visual storytelling through multiple entry points and vehicle configurator for a specialized interior drop, streamlining the conversion funnel, that led to 100% sell out of inventory in under two months.


  • Collaborated with product owners, designers, engineers, photographers, and cross-functional partners to translate complex

requirements into simple, engaging experiences.


  • Iterated on digital experiences to improve usability, clarity, and customer experience while maintaining Rivian's innovative and

distinctive design language.


  • Presented design concepts and solutions regularly to partners, stakeholders, and senior leaders, building alignment and trust

throughout the design process.



Cognizant

Jul 2023 – Aug 2025

Design Lead​


  • Led the design overhaul of the Alaska Airlines mobile app and website, establishing creative direction and introducing features and improvements focused on customer engagement and satisfaction.


  • Partnered with product managers, developers, and stakeholders to align design strategy with product and business goals.


  • Built a strong client partnership that resulted in an extension of the engagement, reflecting high client satisfaction and confidence in the team's design leadership and work.



Publicis Sapient

Mar 2021 – Apr 2023

Design Lead​


  • Led design across Ford, Verizon, and TUMI accounts, shaping experiences from high-level product direction through detailed UI

and interaction design.


  • End to end redesign of TUMI website, yielding a 17% increase in online sales, increased units per transaction, reduced mobile drop-off, and over 5% growth in new digital customers.


  • Defined creative direction and maintained a cohesive product vision across complex digital experiences.
    Mentored junior designers and provided ongoing creative direction, feedback, and support.



Sagepath Reply

Feb 2019 – Feb 2021

Senior Art Director​


  • Led Hunter Fan's digital transformation across branding, website, social, new technology and lighting offerings that resulted in 47% increase in site sales, 17% increase in site-wide conversion rate, and 33% of online sales attributed to paid media.


  • Led UX, UI, photography, and video for Georgia-Pacific's mobile scaling application, helping truck drivers manage and track lumber from forest to mill while streamlining the supply chain.


  • Successful implementation of the Georgia-Pacific application led to expansion into an additional digital product, increasing client spend by 50%.


  • Created digital experiences and campaigns for Cracker Barrel, Krispy Kreme, Fireball, and NAPA Auto Parts.



Brightwave an Ansira Company

Aug 2016 – Feb 2019


  • Served as creative lead on major pitches and new-business initiatives, helping win clients including Ferrari, SoFi, Mizuno, CarMax, Ruth's Chris Steak House, as well as critical Chick-fil-A client retention.


  • Helped grow the agency by more than 100% in both size and profitability through new-business and client growth.


  • Led design from initial concepts through final execution, directing and mentoring designers and presenting work to clients.


  • Established UX/UI practices and style guidelines across digital experiences.



​​—

Rockfish (VML)

Jun 2014 – Aug 2016


  • Designed responsive websites, microsites, and digital products for clients including Fidelity, Cincinnati Bell, Sunrun, and Walmart.


  • Designed Fidelity's financial assessment tool focused on helping users understand their financial well-being.


  • Collaborated across teams on new-business pitches and digital experience strategy.



​​—

Moxie

Jul 2012 – Jun 2014


  • Designed interactive experiences for Verizon Wireless across websites, landing pages, microsites, mobile, and digital campaigns;

collaborated closely with UX and digital vendors.



​—

Sagepath Reply

Aug 2011 – Jul 2012

Senior Designer​​


  • Created digital experiences for The Home Depot, NAPA Auto Parts, Coca-Cola, RaceTrac, and Intel across mobile sites, websites, email, landing pages, and print.



MLB (Advertising, not baseball)

Feb 2011 – Aug 2011

Art Director


  • Conceptualized integrated campaigns across print, online, collateral, outdoor, packaging, and TV.



​​—

SIX Degrees Marketing & Evolve Design Group

Nov 2009 – Feb 2011

Freelance Art Director ​


  • Provided creative execution across digital, print, signage, and retail graphics, including M&M World.



Javelin
Nov 2007 – Nov 2009

Art Director​​


  • Developed creative programs and advertising for Toyota Ireland, An Post, GE Money, Waterford Crystal, and Phantom FM across print and web.



Download Resume

Rivian

Jan 2026 – Present

Design Lead​


  • Designed the future of how customers configure and order Rivian vehicles and accessories, creating intuitive, high-quality digital experiences across the purchase journey. Received praise from major media outlets, including Top Gear & CNBC.


  • Key member of the R2 vehicle launch team, bringing Rivian's next-generation vehicle to market as orders exceeded expectations, contributing to increased full-year 2026 delivery guidance and expectations that R2 will drive the majority of volume.


  • Led UI/UX design, including visual storytelling through multiple entry points and vehicle configurator for a specialized interior drop, streamlining the conversion funnel, that led to 100% sell out of inventory in under two months.


  • Collaborated with product owners, designers, engineers, photographers, and cross-functional partners to translate complex

requirements into simple, engaging experiences.


  • Iterated on digital experiences to improve usability, clarity, and customer experience while maintaining Rivian's innovative and

distinctive design language.


  • Presented design concepts and solutions regularly to partners, stakeholders, and senior leaders, building alignment and trust

throughout the design process.



Cognizant

Jul 2023 – Aug 2025

Design Lead​


  • Led the design overhaul of the Alaska Airlines mobile app and website, establishing creative direction and introducing features and improvements focused on customer engagement and satisfaction.


  • Partnered with product managers, developers, and stakeholders to align design strategy with product and business goals.


  • Built a strong client partnership that resulted in an extension of the engagement, reflecting high client satisfaction and confidence in the team's design leadership and work.



Publicis Sapient

Mar 2021 – Apr 2023

Design Lead​


  • Led design across Ford, Verizon, and TUMI accounts, shaping experiences from high-level product direction through detailed UI

and interaction design.


  • End to end redesign of TUMI website, yielding a 17% increase in online sales, increased units per transaction, reduced mobile drop-off, and over 5% growth in new digital customers.


  • Defined creative direction and maintained a cohesive product vision across complex digital experiences.
    Mentored junior designers and provided ongoing creative direction, feedback, and support.



Sagepath Reply

Feb 2019 – Feb 2021

Senior Art Director​


  • Led Hunter Fan's digital transformation across branding, website, social, new technology and lighting offerings that resulted in 47% increase in site sales, 17% increase in site-wide conversion rate, and 33% of online sales attributed to paid media.


  • Led UX, UI, photography, and video for Georgia-Pacific's mobile scaling application, helping truck drivers manage and track lumber from forest to mill while streamlining the supply chain.


  • Successful implementation of the Georgia-Pacific application led to expansion into an additional digital product, increasing client spend by 50%.


  • Created digital experiences and campaigns for Cracker Barrel, Krispy Kreme, Fireball, and NAPA Auto Parts.



Brightwave an Ansira Company

Aug 2016 – Feb 2019


  • Served as creative lead on major pitches and new-business initiatives, helping win clients including Ferrari, SoFi, Mizuno, CarMax, Ruth's Chris Steak House, as well as critical Chick-fil-A client retention.


  • Helped grow the agency by more than 100% in both size and profitability through new-business and client growth.


  • Led design from initial concepts through final execution, directing and mentoring designers and presenting work to clients.


  • Established UX/UI practices and style guidelines across digital experiences.



​​—

Rockfish (VML)

Jun 2014 – Aug 2016


  • Designed responsive websites, microsites, and digital products for clients including Fidelity, Cincinnati Bell, Sunrun, and Walmart.


  • Designed Fidelity's financial assessment tool focused on helping users understand their financial well-being.


  • Collaborated across teams on new-business pitches and digital experience strategy.



​​—

Moxie

Jul 2012 – Jun 2014


  • Designed interactive experiences for Verizon Wireless across websites, landing pages, microsites, mobile, and digital campaigns;

collaborated closely with UX and digital vendors.



​—

Sagepath Reply

Aug 2011 – Jul 2012

Senior Designer​​


  • Created digital experiences for The Home Depot, NAPA Auto Parts, Coca-Cola, RaceTrac, and Intel across mobile sites, websites, email, landing pages, and print.



MLB (Advertising, not baseball)

Feb 2011 – Aug 2011

Art Director


  • Conceptualized integrated campaigns across print, online, collateral, outdoor, packaging, and TV.



​​—

SIX Degrees Marketing & Evolve Design Group

Nov 2009 – Feb 2011

Freelance Art Director ​


  • Provided creative execution across digital, print, signage, and retail graphics, including M&M World.



Javelin
Nov 2007 – Nov 2009

Art Director​​


  • Developed creative programs and advertising for Toyota Ireland, An Post, GE Money, Waterford Crystal, and Phantom FM across print and web.



Download Resume

Let’s Keep Going

See More of My Work

Let’s Keep Going

See More of My Work