A Fan for Life
Bringing a much needed revitalization to a more than 135-year-old brand in need of a refresh. Bold and expressive visuals tell the stories of a diverse and stylish product line, shattering the old and tired stereotype that had become attached to Hunter Fans. A lifestyle approach created a stronger emotional connection and raised awareness of Hunter Fan’s cutting-edge style, design expertise, quality, and unrivaled customer experience.
Pantone Color of the Year
When current events align with client campaigns. The Pantone color of the year was a perfect match with Hunter Fans’ Mill Valley blue ceiling fan. And a Pantone-themed mood board was just the design inspiration Hunter’s social fans needed.
Augmented Reality
New technology for a legacy brand. Augmented reality lets consumers virtually place a selection of Hunter Fans in their home. All of the products are 3D and true to scale, making it easy to find just the right size and design for indoor or outdoor spaces
Innovative Technology
Created brand identity for Hunter Fan’s technology products. From conceptualization to teaming with a skilled retoucher to achieve the final, photographic look, Hunter Fans used the new branding heavily across its many different digital platforms.
Results
Digital marketing efforts and website enhancements contributed to differentiating Hunter Fan from competitors and significantly increasing awareness and sales.
47%
Increased site sales
ECOMMERCE
17%
Increase in site-wide
conversion rate
CONVERSION
33%
Online sales attributed
to paid media
PAID MEDIA
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